Johnny Cash Heritage Festival

Oct. 19-21, 2017

Building on Success

The Historic Dyess Colony: Johnny Cash Boyhood Home in Dyess opened in August 2014, thanks largely to sponsorships and proceeds from a series of Johnny Cash Music Festivals held at the Convocation Center in Jonesboro, beginning in 2011. We are proud to build on that success by expanding the festival beyond music to include the New Deal heritage that is part of the Dyess and Johnny Cash stories. Additionally, we are relocating the festival to Dyess and moving to a three-day format that includes music, public presentations, regional arts and crafts, and demonstrations.

Steady Growth

In the short time that this Arkansas State University Heritage Site has been open, we have seen a steady growth in visitorship and benefits to Mississippi County and the region.

We hope you will join us in making the next phases of this project a reality.


2014* - 3,400
2015 - 7,750
2016 - 14,500
*partial year

Economic Impact

The Johnny Cash Boyhood Home has a major economic impact on the entire northeast Arkansas region, with visitors seeking overnight accommodations in Osceola, Blytheville, Marion, West Memphis and Jonesboro, along with visiting restaurants, shops, and other attractions while in the area.

Visitor Source

Sponsorship Levels

All sponsors receive:

  • Company name or logo on comprehensive three-day Johnny Cash Heritage Festival printed schedule
  • Company name or logo on festival website and social media
  • Signage (banner or poster) in the Dyess Colony Circle and at the Cotton Field Concert

Additional Project Phases

Cash Farmstead Outbuildings


Add barn, smokehouse, chicken coop and privy, along with relocating a former colony house to adjacent site to serve as a facility for maintenance/security.

Research Facility


Convert remaining historic structure in the Colony Circle for classrooms, research and archives.

Walk the Line Trail


Walking/biking trail between Cash Home and Colony Center, with interpretive panels along the route.

Artisans Cooperative and Cannery


Rebuild former cooperative store in Colony Circle to serve as community cooperative for marketing local arts and crafts, homegrown fruits and vegetables, etc. Offer lessons on canning and preserving to visitors with opportunity to take products home.


Arkansas State University Heritage Sites
P. O. Box 2050
State University, AR 72467
Phone: (870) 972-2803
Fax: (870) 972-3200